Twitgeist

N. ‘twit-gyst The spirit of the times…whereby a giddy brouhaha arises whenever an indiscreetly blurted or tweeted statement gets picked up on, broadcast, circulated and harped upon in the media. Usage: When President Obama remarked that Kanye West was a “jackass” for insulting Taylor Swift at the VMA awards, the twitgeist ensured that the comment replayed on every network for the next 24 hours, crowding out actual news.
§-An egret’s plume to Kevin for the word.